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Goodman Masson

What's the secret to City recruitment firm Goodman Masson's award-winning initiatives?


About Goodman Masson

Goodman Masson is the largest financial recruitment business in London and has been operating since 1993.


Last year, City recruitment SME Goodman Masson was voted the best company in the UK for work-life balance by Glassdoor. For CEO Guy Hayward, the health and wellbeing of his staff is key, and has driven the creation of ‘The Experience’, which he describes as “a modern revolution for the way we live and work today [which we] believe is applicable to any and all work environments”. Integral to employee engagement, it has been the reason for the firm’s huge growth and successes in recent years. This isn’t a secret, in fact, Guy is deliberately shouting it from the rooftops so that as many people as possible can share the positive effects that the initiative has brought.

Divided into four pillars, Work, Grow, Reward and Connect, The Experience is about making every day a great day at work. It’s about waking up each morning and really wanting to go to work. After all, we spend 90,000 hours of our life at work, shouldn’t we all want it to be a place that ‘challenges, engages and inspires’?

According to research by the London School of Business and Finance (LSBF), a staggering 47% of UK workers want to change jobs, with more than one in five hoping to change careers entirely in the next 12 months. The study found that amongst increased salary prospects and improved job satisfaction, British workers desire a better work-life balance. The dynamics of the workforce are changing. Millennials especially are demanding to not only work differently, but be rewarded differently, too.

When it comes to The Experience, the numbers speak for themselves. The firm’s headcount has grown by 68% and it has seen an increase in annual revenue by an astonishing £6.5 million. By focusing on their people, Goodman Masson’s profits have soared, helping to set this recruitment firm apart from its competitors.

With half a population of dissatisfied workers ready to leave their current job, there has never been a more crucial time to re-evaluate employee engagement within the recruitment industry.

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