Nudging Pubs

Working with pubs and bars to improve their offer to customers who drink less or not at all.

This is the evaluation report of a pilot research project undertaken by Club Soda, in partnership with Alcohol Concern, from May 2015 to January 2016. The project was funded by Hackney Council’s Healthier Hackney Fund with additional resources from Club Soda.

This evaluation report has our key findings, conclusions, and recommendations. There is an additional document with further details. We wanted to answer the question “How can we encourage pubs and bars to be more welcoming to customers who want to drink less alcohol or none at all?”

There are three areas of focus in this report: customers, pubs and bars, and local authority licensing. Each has competing agendas and aims, and they are not the only actors who can influence how pubs and bars operate.

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